In-class assignment 10/30/08

I think it’s great that people like A-ron can take their cultural identity (or lack thereof) and turn it into a successful brand. Even though t-shirts with ironic slogans or cryptic phrases might not be my cup of tea, if people are willing to pay for them, more power to the creators. Branding a t-shirt is probably one of the easiest ways to make a fashion statement.

Today’s class on brands showed me that a brand means different things to different people, and almost anything can be a brand. Brand ubiquity is something that every company strives for, but very few attain. Apple is an example. Nike is another. A brand is more than just a logo, it’s an added value and the way a product or company is perceived by an audience.


~ by cvellis on October 30, 2008.

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